Lot 375:
Two Coca Cola Commemorative and Nostalgic Series Lithographed Metal Advertising Trays
Description
This lot features two lithographed metal Coca-Cola advertising trays produced in different eras. The first is a 75th Anniversary commemorative tray issued in 1975 by The Atlanta Coca-Cola Bottling Company. The face is decorated with a teal border and a central illustration of Metropolitan Opera star Lillian Nordica in a formal gown, leaning against a pedestal with a Coca-Cola bottle, alongside the text Drink Coca-Cola IN BOTTLES. The reverse features a large printed text block detailing the history of the company, headed by a red Coca-Cola fishtail logo and a 75th Anniversary 1900-1975 logo. A silver adhesive label at the base of the reverse is printed with the serial number NO 058835. The second item is a tray from the 1993 Nostalgic Series featuring black and white artwork by Frank Godwin. The front has a black border with the Coca-Cola logo at the top and a central scene titled …passing the time o day at the corner, depicting a gathering at Baileys Crossroad Store. The reverse is finished in a metallic gold tone with black text reading WHADDYA KNOW?, identifying the artist and the original use of the artwork for newspaper advertisements. It includes the copyright notice Illustration 1993 The Coca-Cola Company, the text Tray Issued 1993, a Coke brand TRAY logo, and an AUTHORIZED PRODUCT tag design. A printed barcode with the numbers 0 26511 83150 is located at the bottom of the reverse.Width: 13 1/8 inchesHeight: 10 1/2 inches.
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